"I wish I had access to this earlier in my registry process!"
~ First-time Mom
~ First-time Mom
The best gift for an expecting parent.
Knowing what to get and what to skip.
Knowing what to get and what to skip.
Baby registries are a lot.
We help.
We narrow 20,000+ baby products to the right picks for each family. So expecting parents feel ready, not overwhelmed.
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
~ First-time Mom
For expecting parents :
Who aren't sure what they need
Who are overwhelmed by options
We've been there too.
We built The Starter Set to help.
We built The Starter Set to help.
How we help
Registry choices filtered and sorted. In minutes.
All the must-have lists condensed to 80 categories worth considering
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
20,000+ items narrowed to 3 personalized picks per item.
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
Top products sorted by what each family needs and doesn't.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Strollers to nail clippers to things they haven't even thought of yet.
Review picks themselves or with a live registry guide by their side.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Think of us like a personal shopper who's made it through the newborn stage.
What Parents Say
I spent hours researching strollers and still couldn't decide. The Starter Set found my perfect match. Lightweight, not too expensive, decent storage. I finally moved on with my life!
Sarah, Seattle WA
It found me a foldable bathtub and a mini crib. This was a game changer since I live in an 850 square foot apartment.
Maya, Hoboken NJ
With my second child, I thought I was all set. Completely blanked on snowsuits and buntings because my first wasn't a winter baby! So thankful you caught that!!
Kelsey, Boston MA
How It Works
First, we find everything. 20,000+ products sourced. Across multiple stores. Vetted by ratings and reviews
Step 1: They tell us about themselves.
Less than 5 minutes to get started.
- Questions based on what makes hundreds of baby products different
- Tailored to each family's lifestyle, budget, and preferences
- Refined through hundred of hours of user testing
Step 2: We find the best matches.
Their preferences, their picks.
- 3 personalized options for each registry item
- Ranked and sorted into what each family needs and what's optional
- Need a plus-size friendly carrier? No wi-fi baby monitor? Tell us more and we'll update instantly
- First personalized pick absolutely free
Step 3: Review and save favorites.
Their picks, ready to go.
- They review the picks themselves or with our live registry guide by their side
- Share with a partner, family, and friends for feedback
- Add to Babylist or any other registry
Better, Faster, Simpler Registry Decisions
We choose what fits their life.
Friends share what worked for them.
We actually help them decide.
Others only give them checklists.
We filter it down.
Googling gives them too much.
We don’t need them to know what to ask.
AI needs direction.
Brands parents love
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Frida Baby
Uppababy
Huggies
Baby Brezza
Medela
Nuna
Dr. Brown's
Pampers
Chicco
Hatch
Cybex
Boppy
Earth Mama
Fisher-Price
Kyte Baby
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Pricing
They'll get:
- 3 personalized picks across 80 common registry items
- Sorted into what’s essential and what’s not
- Refine recommendations to get even more specific
- Get instant answers to any product question
- Share with a partner or friends for feedback
- Add to Babylist or any other registry
Plus, hours back in their day and their money saved for what matters.
$20
No subscription. No sponsored products.
Gift Just The Picks
First personalized recommendation free
Everything in Just The Picks, plus:
- One-hour call with one of our experienced registry guides
- Their registry built out, ready to take over and share
- 30 days of email support for any follow-up questions
Plus, the relief of having their registry handled.
$100
No subscription. No sponsored products.
Gift Picks Plus
First personalized recommendation free
Brands We Trust
At The Starter Set, we research and test products from brands that parents love and pediatricians trust.
What you’ll get
80 registry items to consider for the first three months.
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
Sorted into what’s essential and what isn’t.
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
3 options for each item, tailored to you.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Share any specific needs to narrow even more.
We think about the seasonal stuff, the first cold, the things you don't know to ask yet. We've been there too. We've got you.
Think of us like a best friend who’s already made it through the newborn stage.
See an example.png)
@2024-2026 The Starter Set, LLC