Know what to put on your registry and what to skip. Without the 2am spiral.

Overwhelmed by your registry?
We help.

Thousands of products narrowed to your personalized picks. Know what you need. Feel ready.

baby products including onesie, pacifier, bottlebaby products including onesie, pacifier, bottle
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
Know what to put on your registry and what to skip.
Without the 2am spiral.

Overwhelmed by your registry? We help.

Thousands of products narrowed to your personalized picks. Know what you need. Feel ready.

baby products including onesie, pacifier, bottle
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
Brands parents love
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Frida Baby
Uppababy
Huggies
Baby Brezza
Medela
Nuna
Dr. Brown's
Pampers
Chicco
Hatch
Cybex
Boppy
Earth Mama
Fisher-Price
Kyte Baby
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees

What you’ll get

80 registry items to consider for the first three months.
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
Sorted into what’s essential and what isn’t.
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
3 options for each item, tailored to you.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Share any specific needs to narrow even more.
We think about the seasonal stuff, the first cold, the things you don't know to ask yet. We've been there too. We've got you.
Think of us like a best friend who’s already made it through the newborn stage.
See an example

A Better, Faster, Simpler Way to Get Your Registry Done

We choose what fits your life.

Friends share what worked for them.

We actually help you decide.

Others only give you checklists.

We filter it down.

Googling gives you too much.

We don’t need you to know what to ask.

AI needs direction.

How It Works

Tell us about your life, your preferences, your style.

We’ve reviewed thousands of baby products, understood why they’re different and know just what to ask you to get you the best fits.

We Find Your Matches

A tested-method built around how parents make decisions. Top brands. Reviews. Guidance from parenting sites. All chosen based on what you care about from a catalogue of parent-loved options.

Review and Save your favorites

Three options for each baby item, from bottles to strollers and everything in between. Tell us even more: plus-size friendly carrier? No wi-fi baby monitor? We’ll instantly update your choices. Save what you love. Get it anywhere

What Parents Say

I spent hours researching strollers and still couldn't decide. The Starter Set found my perfect match. Lightweight, not too expensive, decent storage. I finally moved on with my life!

Sarah, Seattle WA

It found me a foldable bathtub and a mini crib. This was a game changer since I live in an 850 square foot apartment.

Maya, Hoboken NJ

With my second child, I thought I was all set. Completely blanked on snowsuits and buntings because my first wasn't a winter baby! So thankful you caught that!!

Kelsey, Boston MA

Pricing

You get:
  • 3 personalized picks across 80 common registry items
  • Sorted into what’s essential and what’s not
  • The ability to refine your options even further
Plus, hours back in your day and the relief of crossing registry off your to-do list.
$40
$20
One Time. No subscription.

Brands We Trust

At The Starter Set, we research and test products from brands that parents love and pediatricians trust.