Built by parents tired of comparing options at 2am.

Feel ready for baby

We narrow hundreds of registry options to a personalized list of what you need, might want, and can skip. Less stress. Less second-guessing.

baby products including onesie, pacifier, bottlebaby products including onesie, pacifier, bottle
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
Built by parents tired of comparing options at 2am.

Feel ready for baby

We narrow hundreds of registry options to a personalized list of what you need, might want, and can skip. Less stress. Less second-guessing.

baby products including onesie, pacifier, bottle
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
Brands parents love
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Frida Baby
Uppababy
Huggies
Baby Brezza
Medela
Nuna
Dr. Brown's
Pampers
Chicco
Hatch
Cybex
Boppy
Earth Mama
Fisher-Price
Kyte Baby
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees

Registry picks done better

What your friends can't tell you
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
More than a generic checklist
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
Permission to close the other tabs
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Confidence you're not missing anything
We think about the seasonal stuff, the first cold, the things you don't know to ask yet. We've been there too. We've got you.
A list as personalized as you need
Carriers for plus size? Strollers for your extra tall husband? Tell us more after you get your picks and we'll go even further.
There's a simpler way to choose.

Why You'll Love The Starter Set

Months of research done in minutes

Avoid the rabbit holes. Enjoy your pregnancy.

Personalized picks for your lifestyle

Recommendations that actually fit your family.

Top-rated, parent-loved products

Highly reviewed choices that work for parents.

Curated from top baby brands

Matches from top baby brands, tailored to you.

Just what you need for 0-3 months

Get only what matters for your family, skip the rest.

Built by parents for parents

Because we've lived the 3am product spiral.

How It Works

1. Tell us about your life

Share what matters to you, your home, and your baby so we can tailor your picks.

2. Create your account

Set up your account so we can save and deliver your picks.

3. Get your registry picks

Receive your custom, parent-loved picks chosen for your life. Keep what fits. Skip what doesn’t.

What Parents Say

I spent hours researching strollers and still couldn't decide. The Starter Set found my perfect match. Lightweight, not too expensive, decent storage. I finally moved on with my life!

Sarah, Seattle WA

It found me a foldable bathtub and a mini crib. This was a game changer since I live in an 850 square foot apartment.

Maya, Hoboken NJ

With my second child, I thought I was all set. Completely blanked on snowsuits and buntings because my first wasn't a winter baby! So thankful you caught that!!

Kelsey, Boston MA

Pricing

$20
One Time. No subscription.
What you get:
  • Personalized picks for everything you need in the first three months, from strollers to bottles to cribs and so much more.
  • Three options for every product, tailored to your preferences.
  • What you need, what's optional and what to skip.

Brands We Trust

At The Starter Set, we research and test products from brands that parents love and pediatricians trust.