Know what to put on your registry and what to skip. Without the 2am spiral.

Overwhelmed by your baby registry?

We narrow thousands of baby products into your personalized picks. Quickly see what you need, might want, and can skip.

baby products including onesie, pacifier, bottlebaby products including onesie, pacifier, bottle
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
Know what to put on your registry and what to skip. Without the 2am spiral.

Overwhelmed by your baby registry?

We narrow thousands of baby products into your personalized picks. Quickly see what you need, might want, and can skip.

baby products including onesie, pacifier, bottle
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
Brands parents love
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Frida Baby
Uppababy
Huggies
Baby Brezza
Medela
Nuna
Dr. Brown's
Pampers
Chicco
Hatch
Cybex
Boppy
Earth Mama
Fisher-Price
Kyte Baby
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees

What you’ll get

Every item to consider for the first three months.
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
Sorted into what you need, might want, and can skip.
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
Three personalized picks for each item.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Tell us more. We'll tailor further.
We think about the seasonal stuff, the first cold, the things you don't know to ask yet. We've been there too. We've got you.
Think of us like a non-judgmental best friend who's already been through it.
See an example

Better. Faster. Simpler.

Friends tell you what worked for their life.

We help you choose what fits yours.

Babylist gives you checklists.

We help you decide what to put on them.

Google gives you too much.

We filter it down.

AI needs you to know what to ask.

We don't because we've been there.

How It Works

Take a few minutes to tell us about your life, your preferences, your style.

Why just a few minutes? We’ve reviewed thousands of baby products, understood why they’re different and know just what to ask you. We’ll take what you share and match it against our curated database of highly reviewed, parent-loved products.

Review your registry picks

You’ll see three custom options for each baby item from bottles to strollers and everything in between, sorted into what you need, might want and can skip. Have a more specific ask? Stroller for extra-tall husband? Carrier that’s good for plus sizes. Tell us more and we’ll instantly update your options.

Save your favorites

Add them to any registry. Buy them directly. Get them second-hand. You do you.

What Parents Say

I spent hours researching strollers and still couldn't decide. The Starter Set found my perfect match. Lightweight, not too expensive, decent storage. I finally moved on with my life!

Sarah, Seattle WA

It found me a foldable bathtub and a mini crib. This was a game changer since I live in an 850 square foot apartment.

Maya, Hoboken NJ

With my second child, I thought I was all set. Completely blanked on snowsuits and buntings because my first wasn't a winter baby! So thankful you caught that!!

Kelsey, Boston MA

Pricing

$20
One Time. No subscription.
What we'll give you
  • 80+ baby categories narrowed to your family in minutes. Sorted by what you need and don't.
What you'll get
  • The relief of crossing "figure out registry" off your list. Hours back in your day. One less things to spiral about at 2am.
For less than the cost of one unused gadget.

Brands We Trust

At The Starter Set, we research and test products from brands that parents love and pediatricians trust.