Get news on the launch, hear from top parenting voices and find support as you get ready for baby.
As parents we know how overwhelming it can be to keep up with everything your family needs. We’ve spent late nights scrolling through car seat reviews, squeezed in last-minute orders for the next size up in clothing during short work breaks, and searched post after post trying to find the perfect toy or book to support our kids’ growth. We wanted a better way to discover the things our families truly needed.
That's why we're building The Starter Set to make life a little easier for parents. Soon you'll be able to discover exactly what you need, when you need it, personalized for your family. Less research. Less scrolling. Less stress. More time for what matters.
Jane Dashevsky, Founder
Mom on the other side of 2 under 2
Quentin Tai, Founder
Girl dad
Why choose The Starter Set?
With the Starter Set, you'll be able to save time and money and reduce stress. We’ll take on remembering and researching all the products, services and milestones for baby, starting with the baby registry. You’ll get a full list of the items you’ll need for the first three months with context, links and details on what to expect. Most importantly, we’ll tailor recommendations based on what you value.
How does The Starter Set work?
You'll tell us a bit about your family and your preferences. We’ll create your profile and match it against our selection. You'll get a fully customized list of top products picked just for you.
What’s included in a recommendation?
Recommendations will include what you can expect during each milestone with a list of products and things to consider, personalized to you. For example, we’ll share tailored choices for everything from baby bath supplies to car seats and strollers.
When will recommendations be available?
We're working on recommendations for the first three months with baby. Sign up here to keep up-to-date on any future offerings.
What is your privacy policy?
See our privacy policy
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