The average family spends $400 on baby items they never use. With The Starter Set you don't have to.
Baby Registries are a lot.
We help.
We narrow 20,000 products to your personalized picks so you get the right stuff the first time.
"I wish I had access to this earlier in my registry process!"
~ First-time Mom
~ First-time Mom
Not sure what you need?
Drowning in options?
We've been there too.
We built The Starter Set to help.
We built The Starter Set to help.
How we help
Registry choices filtered and sorted.
In minutes.
In minutes.
All the must-have lists condensed to the items worth considering
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
20,000+ products narrowed to your 3 best picks.
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
Top products sorted by what you need and don't.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
All the info on "what", "why" and "how many" before you buy.
Review your picks yourself or with our live registry guide by your side.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Think of us like a personal shopper, ready to help you get it right without the guesswork.
What Parents Say
I spent hours researching strollers and still couldn't decide. The Starter Set found my perfect match. Lightweight, not too expensive, decent storage. I finally moved on with my life!
Sarah, Seattle WA
It found me a foldable bathtub and a mini crib. This was a game changer since I live in an 850 square foot apartment.
Maya, Hoboken NJ
I was about to spend over $80 on a changing pad my friend recommended, but The Starter Set showed me a great option at half the price that I never would have found on my own.
Allison, Brooklyn NY
How It Works
First, we find everything. 20,000+ products sourced. Across multiple stores. Vetted by ratings and reviews
Step 1: Tell us about you.
Less than 5 minutes to get started.
- Questions based on what makes hundreds of baby products different
- Tailored to your lifestyle, budget, and preferences
- Refined through hundred of hours of user testing
Step 2: We find your matches.
Your preferences, your picks.
- 3 personalized options for each registry item
- Ranked and sorted into what you need and don't
- Need a plus-size friendly carrier? No wi-fi baby monitor? Tell us more and we'll update instantly
- See your first personalized pick absolutely free
Step 3: Review and save your favorites.
Your picks, ready to go.
- Review your picks yourself or with our live registry guide by your side
- Share with your partner, family, and friends for feedback
- Add to Babylist or any registry of your choice
Better, Faster, Simpler Registry Decisions
We choose what fits your life.
Friends share what worked for them.
We actually help you decide.
Others only give you checklists.
We filter it down.
Googling gives you too much.
We don’t need you to know what to ask.
AI needs direction.
Brands parents love
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Frida Baby
Uppababy
Huggies
Baby Brezza
Medela
Nuna
Dr. Brown's
Pampers
Chicco
Hatch
Cybex
Boppy
Earth Mama
Fisher-Price
Kyte Baby
Graco
Lovevery
Philips Avent
Babybjörn
Burt's Bees
Pricing
You get:
- 3 personalized picks across 80 common registry items
- Sorted into what’s essential and what’s not
- Refine your recommendations to get even more specific
- Get instant answers to any product question
- Share with your partner or friends for feedback
- Add to Babylist or any registry of your choice
Plus, your money saved for what matters and hours back in your day.
Free
Just The Picks
See your picks for free. No payment required .
Everything in Just The Picks, plus:
- One-hour call with one of our experienced registry guides
- Your registry built out, ready for you to take over and share
- 30 days of email support for any follow-up questions
Plus, the relief of having your registry handled.
$100
No subscription. No sponsored products.
Picks Plus
See your picks for free first.
Brands We Trust
At The Starter Set, we research and test products from brands that parents love and pediatricians trust.
What you’ll get
80 registry items to consider for the first three months.
Friends mean well but their must-haves are for their life. We use your priorities, budget, and style to match you to highly reviewed, parent-loved products.
Sorted into what’s essential and what isn’t.
We understand what makes thousands of baby products different. That's how we know exactly what to ask you to find your tailored picks across 80 common registry items.
3 options for each item, tailored to you.
We've filtered through reviews, parenting blogs, and top brands. You get three personalized choices for every item, organized into what you need, might want, and can skip.
Share any specific needs to narrow even more.
We think about the seasonal stuff, the first cold, the things you don't know to ask yet. We've been there too. We've got you.
Think of us like a best friend who’s already made it through the newborn stage.
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@2024-2026 The Starter Set, LLC